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RT @kncukier: Yes; a very thoughtful look at it. RT @Viktor_MS: Thank you to @mimirmusing for a nice review of #BigData book
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To request an interview or a review copy of Big Data, please contact Katie Schnack at or 512-206-0229.

Illuminating and very timely… a fascinating and sometimes alarming survey of big data’s growing effect on just about everything. An astute analysis.

The New York Times, June 10, 2013


No other book offers such an accessible and balanced tour of the many benefits and downsides of our continuing infatuation with data.

“More Trumps Better”, book review, Evgeny Mozorov, March 8, 2013

You’re never going to have enough information, but you’re going to have to come to answers and conclusions and make decisions based on it.

“The ‘Big Data’ Revolution: How Number Crunchers Can Predict our Lives”, Interview with Kenneth Cukier, March 7, 2013


Big data is marks a transformation in how society processes information. In time, it might change our way of thinking about the world.

“The Rise of Big Data”, by Kenneth Cukier and Viktor Mayer-Schönberger, May/June 2013

As Viktor Mayer-Schönberger and Kenneth Cukier write in their book, ‘Big Data,’ this movement asks us to move from causation to correlation. . . . They aim to stand back nonjudgmentally and observe linkages.

What You’ll Do Next”, by David Brooks, April 15, 2013


A nuanced and remarkably readable account of the technological changes that have made the big data era possible, and a primer on many of the interesting things that are happening.

“Making Sense of the New World Order”, by Robert McMillan, March 4, 2013


A useful introduction to the digital world’s latest instrument.

“What Big Data Will Never Explain,” by Leon Wieseltier, March 26, 2013

an excellent primer on the opportunities of the field

Review, by Cory Doctorow, March 8, 2013


The book should spur policy makers to rethink how to protect privacy while enabling more access to data.

“Why ‘Big Data’ is a Big Deal,” March 28, 2013

[They’re] making the entirely reasonable claim that better, more precise measurement is a really valuable advance.

“Pundits: Stop Sounding Ignorant About Data,” by Andrew McAfee, April 23, 2013 (l)


an excellent introduction for general audiences to what has become a topic of conversation everywhere

Review by Gil Press, March 11, 2013

An excellent primer . . . Its authors are on to something.

Book review, by James Harkin, March 2, 2013


Mayer-Schönberger and Cukier offer up some sensible suggestions on how we can have the blessings of big data and our freedoms, too.

Book review, by Hiawatha Bray, March 5, 2013

According to a new book, ‘Big Data,’ the enormous quantity of information whirling through the ether can affect and enhance our quality of life.

“The Mayor’s Geek Squad,” by Alan Feuer, March 23, 2013


We’d be foolish and recklessly sentimental if we didn’t add a data-driven component to our understanding. . . . But it’s not a silver bullet. The peaceable kingdom, the city on a hill, is not big data.

“Asia Unbound” blog, interview, April 4, 2013

Companies world-wide are starting to understand that no matter what industry they are in, data is among their most precious assets.

“The Financial Bonanza of Big Data” by Viktor Mayer-Schönberger and Kenneth Cukier, March 7, 2013